Ed Catherwood founded AgriHealth in 2008, and remains the majority shareholder and Managing Director. He actively leads the business, and spends a significant amount of time seeking new opportunities. As a focus for this business development activity, Ed often visits customers to ensure the AgriHealth offer is meeting their needs.

Ed is a Massey University agricultural science graduate with extensive experience in agribusiness, both in animal health and nutrition.

His vision for AgriHealth is to provide NZ rural veterinarians with proven products that provide compelling benefits, including a validated return on investment to the farmer. With this in mind, AgriHealth has invested heavily in local, relevant clinical trials and presenting findings via Vet Journal papers, the global or local vet conferences and the annual AgriHealth Technical Seminars, and also via vet clinic meetings. Ongoing vet medicine research into relevant areas for rural vets and NZ farmers remains a key focus for the Company.

Ed attributes the success of the business to the experienced and skilled team that have joined him at AgriHealth.

Lyndsay Lawrence is a Massey University veterinary graduate in addition to her Otago University degree in Pharmacy; a valuable combination of expertise for her role at AgriHealth.

She has experience as a dairy cattle vet practitioner in the Waikato region of New Zealand, and also had technical, regulatory and commercial roles at New Zealand animal health and veterinary medicines firms. She was NZ country manager of Fort Dodge prior to the company’s purchase by Pfizer (now Zoetis), before taking a sabbatical to overland travel in Africa for several months in 2010. Lyndsay initially assisted AgriHealth in regulatory affairs, and is consequently primarily responsible for obtaining NZ vet medicine product registrations for numerous products AgriHealth is now marketing.

Lyndsay’s key roles in AgriHealth are providing technical advice to vet customers, and leading the Company's marketing strategy and implementation. She also works alongside the Managing Director in new product development to ensure the pipeline of new products keeps flowing.

AgriHealth's Technical and Regulatory Manager Laura Young has a wealth of relevant experience. She was Technical and Regulatory Manager for Elanco New Zealand for six years. Prior to that, Laura worked for seven years at Animal Health Morrinsville (now Anexa) primarily as a dairy cattle vet practitioner. During this period Laura assisted with bovine reproduction and mastitis trial projects led by Scott McDougall of Cognosco, and tutored cattle veterinarians around New Zealand as part of the DCV Bovine Ultrasound Pregnancy Diagnosis Roadshows. In addition, Laura is an Intelact Nutritional consultant.

Laura has also share-milked dairy cows in partnership with her husband on a Morrinsville farm, and they were finalists in Waikato Sharemilker of the Year several times.

In her role with AgriHealth, Laura acts in a Technical Advisor role to support NZ cattle vets in addition to leading Regulatory Affairs and local trialwork.

Steve graduated as a veterinarian from Massey University after completing a Bachelor of Science degree at Auckland University

He has over two decades of experience as a dairy practitioner having worked for the Veterinary Enterprises Group in the Waikato. Steve is well known to many in the profession for his roles as author and founder of the Leptosure programme, tutor of the DCV ultrasound roadshow and as a long-standing board member of the Veterinary Professional Insurance Society.

Steve’s focus over the last 6 years has been on mastitis management. He helped to establish PureMilk and was a senior mastitis consultant with a focus on farmer education. Steve has been involved in tutoring mastitis management to many industry groups, he is a tutor for the advanced mastitis course and a member of the national mastitis advisory council.

Steve is based in the Waikato and has joined the AgriHealth team as a technical vet with a focus on veterinary education.

Dr Nick Rodgers provides technical and nutrition support for existing Pig and Poultry products in New Zealand.   Nick also leads the selection, local validation, and commercialisation of new vet medicines and micro-ingredients for AgriHealth’s Pig and Poultry business.  

Nick is well known in the Australian and NZ poultry industry, including as a Speaker at various Poultry Nutrition Conferences.  He completed a Honours degree in the efficacy of alternative gut health enhancers, and a PhD on poultry physical attributes for gut function and lifelong bird performance. 

Previously Nick has worked as a Research Scientist / Fellow (at the University of New England, Armidale and Australian Poultry CRC), as a Technical Manager for several micro-ingredient suppliers in Australia (ie DSM, Alltech, & Novus), and as Poultry Nutritionist for Tegel NZ.

Nick now resides in Armidale, NSW with his wife and three young kids.

Kyle Shepherd is AgriHealth’s NZ Sales Manager. Kyle is well known within the veterinary medicines industry and has spent his career working in or with vet clinics. He started in vet nursing before moving to customer services at Bomac where he developed a passion for delivering outstanding customer service. A stint as an account manager for NVS/Provet followed. Then Kyle took on another challenge, a technical selling role for Bomac (now Bayer) where he worked for nearly a decade. Kyle is an experienced, well liked and respected sales person with a proven track record.

Kyle recognises AgriHealth’s success in technically challenging markets like reproductive hormones, antibiotics & livestock vaccines. He believes AgriHealth’s top reputation is all about great people, outstanding technical support and investment in local trial work to support the products and solutions they offer.

In addition to managing the sales activities of the AgriHealth team, Kyle is the local sales area representative for Northland and South Auckland surrounds.

Shally (Michelle) lives in Morrinsville, where she and her husband sharemilk 340 cows. Shally commenced Vet Nursing at 16 years of age, and worked in several mixed animal practices in the Waikato and also in the UK. In the past five years Shally also undertook Large Animal Technician work and a Vet Practice Management role, and helped grow the practice into previously untapped markets.

Shally has a very good understanding of dairy farming, having reared thousands of calves and milked cows on many occasions. Shally was also an LIC AB Technician in the Waikato for a decade, and is one of only five approved goat AB Technicians in New Zealand. Her spare time is spent with her two daughters and husband, travelling and horses.

Louis Nijman is the Area Sales Manager for the Lower North Island where he is responsible for AgriHealth’s vet customers.

Louis has tertiary qualifications as a Veterinary Technician along with a Bachelor in Animal Husbandry which he gained in his homeland of The Netherlands.

Rachael Powell is the Area Sales Manager for the lower South Island. She is responsible for supporting AgriHealth’s portfolio in rural vet practices from Darfield to Invercargill.

Rachael has a Bachelor of Science and Technology (BScTech) from Waikato University. She has 15 years’ experience in sales within the Animal Health sector having previously worked for Pfizer, Novartis and MSD.

Rachael and her husband live near Dunedin on a ‘lifestyle farm’. One of Rachael’s recent hobbies is breeding full blood Wagyu Beef of which saw her spend time in America to be trained in embryo transfer that she has put into practice on her own animals.

Based in Christchurch, Paul Dwyer is the Key Account Manager for AgriHealth’s pig and poultry customers, and also is responsible for AgriHealth's rural veterinary medicines in North Canterbury, Marlborough, Nelson, and the West Coast.

He has extensive experience in the rural sector through previous South Island based roles with Tegel, NRM, and Elanco.

Paul also brings significant technical knowledge to the role, with an agricultural science degree from Massey University, and a diploma in nutrition.

Paul's combination of technical expertise, sales experience and passion for the production animal sector mean he is very well regarded by local rural vets as well pig and poultry customers.

Maxine is AgriHealth’s Office Manager. Maxine has previously worked in similar roles, for both a large multinational and a smaller importing company, prior to joining AgriHealth.

Maxine gained a BSc (Hons) in Leicester and then spent several years working in London before emigrating to New Zealand in 2000.

Annaliese Goettler is the Marketing Coordinator / Product Manager for AgriHealth. Annaliese initally started at AgriHealth whilst completing her Bachelor of Management Studies majoring in Agribusiness at the University of Waikato. After graduating in 2018, Annaliese has moved into a full time role. 

Annaliese grew up on a large poultry (broiler) farm and has also been involved on her parent’s dairy farm. Annaliese enjoys her three horses, competing in A&P shows in the summer and hunting with Pakuranga Hunt Club in the winter, as well playing Netball for Fusion Netball club. She is an active member of New Zealand Young Farmers, specifically the Franklin Club in Northern Region. She has a long term goal of qualifying for the regional final of the Young Farmer of the Year competition.

In June 2017, Annaliese won the New Zealand Harcourts Royal Agricultural Society Rural Youth Ambassador and represented New Zealand in the Australasian Rural Ambassador Competition at the Royal Adelaide Show in September 2018.